
The Anchor Initiative is rooted in the identity of Maine, where the anchor symbolizes stability, home, and heritage. Just as the anchor grounds us, basketball becomes the tool that connects us. The collection is the cause: every purchase funds the gear that keeps more kids in the game.



A share of every Anchor Initiative purchase supports Good Sports, getting gear into the hands of kids in under-resourced communities so they can play, grow, and connect through the game.